Market Segmentation and Positioning

This slideshare presentation covers the second in a series of lectures given by our member Stephanie at Lodon University on Marketing

Marketing Focus on customers – slide show lecture series from the University of London

This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and demographics. This is a particularly good lecture and many of the ideas included are valuable in the context of emarketing and on-line business.

Marketing Principles and Practice

This slide show covers the introductory lecture for the London University post graduate marketing course. Introduces the broad concepts and sets the ground for the remaining lecture series – in this slide show the overall structure of the lecture series is outlined alomg with the materials needed to complete the course.