Market Segmentation and Positioning
This slideshare presentation covers the second in a series of lectures given by our member Stephanie at Lodon University on Marketing
This slideshare presentation covers the second in a series of lectures given by our member Stephanie at Lodon University on Marketing
This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and demographics. This is a particularly good lecture and many of the ideas included are valuable in the context of emarketing and on-line business.
This slide show covers the introductory lecture for the London University post graduate marketing course. Introduces the broad concepts and sets the ground for the remaining lecture series – in this slide show the overall structure of the lecture series is outlined alomg with the materials needed to complete the course.