A big part of your business comes from your email so it makes sense to advertise your products and/or services with every email that you send out. You can do this by having an email signature or ‘Signature Tag’ in your email. Outlook and most email clients (including outlook.com) allow you to set up your ‘Sig Tag’ so it is automatically added to each and every email going out, including replies and forwards. We often add our Facebook or LinkedIn tag in the signature – but why not make it more productive and advertise your products!
For example, in Outlook 2010, go to the home tab ‘File’ up on top left (first tab), and then select Options (usually on the bottom). When the options page opens select Email then click on the ‘Signatures’. Here you can create several signatures for different email addresses if you like or for different actions (like in a reply or in a forward). This way, you could have a certain ‘Sig Tag’ for your email groups and another one for your personal email and so on. For Outlook Express, go to Tools and then Options – then you click the Signatures tab on top of the box. In Outlook.com (new live mail) click on the ‘Gear Wheel’ on the right then select ‘More Email Settings’
A few things you want to remember when composing your signature:
1. Do not make it into a novel- no more than a few lines to get your message across.
2. Try to capture email addresses for follow-up sales and contacts if you have an ezine.
3. Offer something free that people can click and get – but make it as few clicks as possible.
Here are some examples of sigtags:
Free download will help increase sales
Subscribe to my free ezine to help improve your biz
RoyMogg is a marketing specialist who has
written many successful ebooks. Check out
my latest ebook here and sign up for a free gift.
25% discount on all orders from this link. Click here
and get a free gift with your order and discount.
Don’t pass up the chance to advertise and/or promote your products and/or services with every email you send! Change your ‘sigtag’ periodically to feature your current specials or sales or holiday events.
Let’s do this today!