Management Practice Recent Posts

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SERVQUAL – measuring service quality

SERVQUAL (Service Quality) is a self-administered questionnaire designed to measure how customers view/judge service quality. Parasuraman et al (1994) defined service quality as the degree of discrepancy between customers’ normative expectations for the service and their perceptions of the service performance.
Parasuraman made the assumption that customers judge service quality by making a comparison between their expectation of the service that they should receive and their perceptions of the service that they actually receive.

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What is a core competence and how can it be recognised?

A core competency can take various forms, including technical/subject matter know-how or a particular business process. It can also be the possession of a key resource such as close relationships with customers and other suppliers in the value chain. An important aspect of a core competence is its embedded nature in the organisation’s activities – true core competences are difficult to extract from an organisation in a simplistic way.

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How to cold call a client effectively – the road-map to success

For sure cold-calling is not for every sales team or every product or service, but for certain services, cold-calling is very effective in finding prospects willing and able to purchase and is an extremely effective prospecting tool. Because cold-calling, making an unsolicited business approach, either door stepping or by phoning, just like spamming, is surprisingly successful if done well and above all is targeted and qualified.

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How to manage remote staff – tips and guidelines

Remote/virtual staff must clearly understand why they exist and be able to translate their purpose into actions. Research suggests greatest problem for staff and managers is still communication. Managers must become results oriented, shift from being a controller to a leader or coach. Need to develop specialised communication and planning skills, including the ability to communicate well electronically.

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The best practice of managing diversity at work

This article discusses what is meant by diversity, outlines the business case for taking a positive approach to diversity at work, and discusses the psychological underpinnings of related concepts such as stereotyping, prejudice and group membership. Most importantly it will highlight best practice for training and diversity awareness sessions, as recent research highlights that if not done correctly diversity training can actually make things worse.

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What is a Statement of Work (SOW)

A Statement of Work (SOW) is a companion document to the services agreement that consists of a narrative description of the products or services to be supplied. A statement of work is a necessity as it refines the understanding between the parties as to what must be delivered and the terms and conditions to be applied. A Statement of Work is in effect a contract between the parties for the service delivery or of a commercial understanding of how to work together in a joint activity with a client.

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Marketing Focus on customers – slide show lecture series from the University of London

This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and demographics.

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Should we include service credits when we design a service level agreement?

Rather than a service credit clause, it is far better to put in place governance that forces the supplier to act to fix the issue, perhaps to the extent of the customer being able to call in independent consulting advice at the supplier’s expense to support service resolution.

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