Education and Training

A Guide to Synthetic Phonics

When I was a boy we learned to read and write by the old fashioned method chalk and talk. You talk or you get the chalk! When old Mrs Meredith (now sadly passed away to the rejoicing of countless generations of her former pupils – I just thought I can now slander her name with impunity) asked you to spell a word she followed it up within at most a second or two with a piece of chalk fired at your head . I used to marvel at the unnerving accuracy that this slight women managed to find the target (mostly Lyn Davies head as it happens) across a crowded classroom with rarely a off target projection. Strong in arm the chalk made its parabolic flight with ICBM accuracy to find the offending dim wits ear – there to explode in a satisfying plume of chalk dust. Such was the skill I often thought she should have made the first eleven she clearly had cricket in her blood – she must have been related to WC Fields – mainly because of the beard come to think of it.

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Using Information and Data in Healthcare – lecture one

Understanding how to use and exploit information as a strategic resource in Healthcare is a critical skill and this slide set aims to position the changing role of information and communications technology (ICT) in the light of the structural changes that is occurring within the healthcare and social services industry in the UK – although focused on UK IT and information management the lessons are generic.

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Writing Sales Copy

Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid.

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How to Write a Compelling Special Report

Writing a special report, or ―white paper, as it’s commonly called, is a fantastic strategy for creating leads for your business. A simple ten to twenty page document that people can request from your website will create a strong desire for people wanting to do business with you. Writing a special report isn’t complicated. In fact, even if you don’t like writing, you can easily and quickly write a report by following these seven tips.

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Copywriting

Copywriting a very odd term; and there are quite a variety of jobs that it can pertain to, but the most common probably refers to someone who writes “copy” for an advertising agency. Generally, that’s not what I do, though I have written advertising copy. The term “copy” refers to the text as a design element, so I’m not much of a fan of the term – but there doesn’t seem to be a better one available at the moment. Usually, the people I work for just refer to me as “our writer” or “one of our writers,” which is just fine.

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Overcoming Writers Block

Well, I just can’t think of a single darn thing to say. We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about….uh, I can’t think of what the word is… oh, yes, it’s on the tip of my tongue… it’s: WRITER’S BLOCK!!!!

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