Tools & Methods

How to do a Force Field Analysis – a practical guide

How to do a Force Field Analysis

Purpose of Tool

It can be used to identify those forces that both help and hinder the solution to an issue or problem so that the positives can be reinforced and/or the negatives eliminated or reduced. It can also be useful as a way of thinking about a difficult negotiation, or interpersonal relationship such as getting your daughter to do her homework. It is based on field theory which suggests that a current situation in an organization is held in quasi stability by a set of restraining and promoting forces that are at balance. By changing these forces we can change the state of the system and affect change.

Tip: In general it is often the case that senior managers wish to strengthen the promoting forces (the shout louder approach) but evidence from years of use show that the most effective way of using a force field analysis is in minimizing or eliminating the restraining forces first before considering strengthening the promoting ones.

Why use Force Field Analysis

* Easily understood and simple to use
* Presents the positive and negative side of a situation so that they can be easily compared
* Forces people to think together about all the aspects of making the desired change a permanent one by ‘locking in’ those aspects that promote stability.
* Encourages discussion and agreement on the relative priority of factors on both sides of the ‘balance sheet’ – this discussion and searching for consensus is an important benefit of the approach
* Can stimulate an honest reflection on the real underlying roots of a problem and its solution

When to use

Anytime really when you or your team faces a problem or where you need to move things along and understand what is preventing progress.

How to use

1. Establish the goal or desired situation and write it at the top of a sheet of flip chart.
2. Draw a line across the centre of the page representing the situation to be moved.
3. Along the top draw arrows representing the restraining or ‘pushing down’ hindering forces preventing progress.
4. Along the bottom draw arrows representing the motivating or ‘pushing up’ helping forces.
5. Rate the relative strength of these forces by making the arrows larger for those forces you consider more important.
6. The breakdown of the forces can then be used to explore how to reduce the number or strength of the restraining forces then increase or strengthen the helping or motivating forces.
7. Write down the actions and create and action plan to make the changes to the forces.

Skills Required

There is no special training for this tool – just good listening skills and the ability to capture comments and help the group to distill them into an action plan that minimizes/removes the negative forces and maximizes the positive forces. Force Field Analysis is best run by someone who has been involved in the topic under discussion or is familiar with the subject area.

Materials required

A flip chart and pens are required. You can also use ‘post-it’ notes instead of arrows and use a brainstorming technique such as a nominal group to derive a comprehensive list of forces before as a group posting them to a main board for discussion.

Conclusion

This tool has a long history and still maintains its utility despite its apparent simplicity. Use it when your team is blocked in some way or you need to see the wider picture in a change programme. It is an essential tool in the armoury of a consultant and despite its simplicity is a profound way of looking at an organisation.

Royston

force

The Steps to eBook Publishing Success

The Steps to eBook Publishing Success

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar – and even love – the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as road-maps on your writing journey.

Once you’ve written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You’ve finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before. So spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

Why is Business Benefits Planning Essential – free ebook to download

Why is Business Benefits Planning Essential – free ebook to download

Benefits planning aims to deliver the benefits promised in the business case and ensures they are actually realised. Many projects although they complete successfully in project management terms fail to deliver any of the initial benefits that launched the initiative. I have seen countless examples of project teams and managers congratulating themselves with the success of the project, ‘how well it went’, ‘all the deliverables done’ and so forth – but with not one penny piece of value delivered for the organisation.

I have sat on project boards to go through the business case and been confronted many times with promises of 25% cost reductions or increased production that if taken in the round with all the other things on the go would mean we get a product that costs nothing to make and sell for millions by the millions – forgive me if I am cynical. The failure of many projects to actually deliver any benefit in real terms in part explains the reluctance to give the go-ahead for new projects. Senior management are getting (more cynical) about the benefits and are getting fed up with being confronted with yet another initiative that promises hundreds of thousands of dollars in savings, increased revenue or more customers for example but actually delivers nothing. We have low expectations from any activity and even of the ability of projects to pay for the outlay and our expectations are being met.

Cynicism borne of the experience of hundreds of pleadings from staffers that have come to naught and project’s launched that have promised benefits that in the end have failed to come up with the goods. Evidence show’s that the majority of projects (well over 60%) in such diverse areas as IT, Outsourcing and BPR fail to deliver any discernable improvement. I have found no Outsourcing project that has delivered anything of value – the only exception being when they closed half the department and we got half the service.

In projects I supervise I always fall back on the six faithful servants:

  • What benefits are being suggested and what is the scale and scope being promised and does it look reasonable?
  • Why do we need these benefits – what is the driver at this point in time?
  • Where will the benefits be realised in what department specifically?
  • When will the benefits be achieved? Remember back to the discounted cash flow exercises we did at business school – a benefit ten years away of four pence halfpenny is worth nothing.
  • Who is responsible for achieving the benefits? What department and the manager by name? I also ask if she knows that she will be responsible for achieving these benefits.
  • How will these benefits be released – what has to happen? For example if we have to cut staff this can take a lot of time and be difficult to achieve.

It should not be forgotten that the whole purpose of a project or initiative is to deliver something of value and if this does not occur then the project has failed completely. So now’s the time for a realistic appraisal of where we are. In any assessment of a business activity the expected outcome in terms of cash benefit forms the core of the go no-go decision. Managers must be more critical and evaluate for sure but just as important is to make sure a process is in place that will deliver the outcomes expected. It is simply not good enough to sit back and hope that a new IT system can bring in the money – it has to be planned for and people have to take on their responsibilities starting at the top – they are the ones who are in the end responsible for the money being delivered. I have put together an e-book explaining how to put together a benefits planning process that’s available to download for free on my forum – take a look at least we get some way along the road to delivering value for our organisations.

Royston

get free ebook here: http://www.bizface.co.uk/bizfaceforu…talogue-8.html

If You want you can view the slide show: